Meet The Founders
"As four sisters, some of our best memories were made in pyjamas. We created first&then from those memories and from a dream to build something together.
We hope our story inspires you to stop saying ‘someday’ and start taking steps toward the things you dream about."
- Anabel, Beatriz, Melinda, Cristina
Anabel, Beatriz, Melinda, and Cristina are a set of four sisters who spent their childhood late-night pillow talking and bedroom-hopping in strange assortments of mismatched pyjamas but one single holiday tradition remained. Their biggest frustration: finding matching family Christmas pajamas that actually felt like them. Everything available was either made of stiff synthetic fabrics that trapped heat in tropical weather, completely lacking in design, or far too expensive for a family budget.
They realized the market was missing the sweet spot—aesthetic, breathable, 90%+ premium cotton sleepwear that is gentle on both sensitive skin and the planet, all at a price that made sense.
Despite taking vastly different professional paths, the four sisters shared a collective dream of starting a business together. First & Then was born out of a simple promise: to craft soft, skin-friendly, and earth-conscious loungewear designed for tropical climates, effortless style, and real-life comfort. Named after the quiet routine of daily life, it is built to be the very first thing you wear as the sun comes up, and the comforting layer you reach for when the day finally ends.
About Us